Mandy Moore aims to inspire life balance online
Labels: celebrities in fashion, mandy moore 0 commentsNEW YORK (Reuters) - Mandy Moore has recorded five albums, starred in films and television since she was 15 and launched her own fashion label, but recently she faced a fear shared by many other women -- going on vacation on her own.
(photo source: access.nscpcdn.com)
"I was always kind of terrified of going on vacation alone. That thought really scared me, but I wanted to push that bruise and do it anyway," said Moore, 23, as she launched a Web site, http://www.uPumpItUp.com, designed to help women balance their lives.
Kraft Foods is announcing the launch of a social network aimed at women called uPumpItUp. I've been down this road many times before -- consumer brand wants to reach out and engage their customer so they create a Web site around a topic. Let's see what uPumpItUp has to offer besides Mrs. Moore's intro video. The smart idea here was to create a very basic site that looks more robust than it is but requires users to constantly return and report in on progress. Way smarter than just a content offering.
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